Soumitra Dutta

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Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior

by Lutz Finger & Soumitra Dutta

You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows...


Throwing Sheep in the Boardroom

by Matthew Fraser & Soumitra Dutta

"If you want to understand why Wikipedia is changing the world, this book is a must read."

Jimmy Wales, Founder, Wikipedia

"This book is a must read for all - social activists, politicians or managers - who...