Steve J. Martin

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The small BIG: small changes that spark big influence

by Steve J. Martin, Noah Goldstein & Robert Cialdini

At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request,...


Yes!: 50 Scientifically Proven Ways to Be Persuasive

by Noah J. Goldstein, Steve J. Martin & Robert B. Cialdini

Small changes can make a big difference in your powers of persuasion

What one word can you start using today to increase your persuasiveness by more than fifty percent?

Which item of stationery can dramatically...