Susan Weinschenk

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100 Things Every Designer Needs to Know About People

by Susan Weinschenk

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new...


How to Get People to Do Stuff: Master the art and science of persuasion and motivation

by Susan Weinschenk

We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your spouse to make dinner—a large amount of everyday...


100 Things Every Presenter Needs to Know about People

by Susan Weinschenk

Every day around the world millions of presentations are given, with millions of decisions hanging in the balance as a result. Do you know the science behind giving a powerful and persuasive presentation? This...