Tim Calkins

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Breakthrough Marketing Plans

by Tim Calkins

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste...

Defending Your Brand

by Tim Calkins

Anyone with a successful business can be certain of one thing: competitors are looking for opportunities to attack. As a result, defending a business is a critical task for business leaders. Indeed, a good defense...