Tony Anderson

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Gorilla Marketing: Birth of a Low-Cost Airline

by Tony Anderson

Gorilla Marketing is the insider story of how a maverick, orange start-up airline founded by Stelios Haji-Ioannou took on the might of Europe’s aviation giants in a marketing war of attrition and emerged victorious....

easyLand: How easyJet Conquered Europe

by Tony Anderson

Today "€“twenty years after the son of a shipping tycoon took on British Airways with two rented planes "€“Stelios's airline is a multi-billion pound company and a household name. This is the inside story...