Tony Wilson

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Global Advertising, Attitudes, and Audiences

by Tony Wilson

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising...


Buying a Franchise in Canada

by Tony Wilson

This book will prepare anyone considering buying into a franchise to make informed decisions and to acquire a franchise that is right for them. It will give readers a better understanding of the legal issues...


Manage Your Online Reputation

by Tony Wilson

Learn how to protect yourself ... from yourself! What are people saying about you, your business, or your children online? If you're being slandered on the Internet, what can you do to stop the damage? A negative...