Wally Olins

Best Selling

icon Subscribe to feed

Browse

Best Selling

New Releases

 

Contributor

Delete Wally Olins

 

Non-Fiction

Business & economics (2)

 

Price

All

Free

Below $ 5

$ 5 - $ 10

$ 10 - $ 15

Delete Price range

From :
To :
OK

 

Language

English (2)

French (0)

German (0)

Spanish (0)

Italian (0)

 

Protection

All (2)

DRM Free (0)

DRM (2)

More options

Brand New: The Shape of Brands to Come

by Wally Olins

The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for brands and branding? Does globalization mean that...


Wally Olins on Brand

by Wally Olins

"Wise, witty, readable, and very, very useful. A tour de force from the world's leading authority on branding." —Anthony Hopwood, Said Business School, Oxford

Brands are a cultural phenomenon of our time....