FT Press

Habit: The 95% of Behavior Marketers Ignore

by Neale Martin

This is the eBook version of the printed book.

Habit begins with a revolutionary premise–95% of human behavior is controlled by the unconscious mind. This fact exposes the central flaw in marketing theory,...

Options Made Easy: Your Guide to Profitable Trading

by Guy Cohen

This is the eBook version of the printed book.

In Options Made Easy, Second Edition, Guy Cohen clearly explains everything you need to know about options in plain English so that you can start trading fast and...

Art of Asking, The: Ask Better Questions, Get Better Answers

by Terry J. Fadem

This is the eBook version of the printed book.

Ask the Right Questions in the Right Ways...And Get the Answers You Need to Succeed!

Discover the core questions that every manager needs to master...how to avoid...

Extreme Money: Masters of the Universe and the Cult of Risk

by Satyajit Das

This is the eBook version of the printed book.The human race created money and finance: then, our inventions recreated us. In Extreme Money, best-selling author and global finance expert Satyajit Das tells how...

Presentations in Action: 80 Memorable Presentation Lessons from the Masters

by Jerry Weissman

This is the eBook version of the printed book.Want to make outstanding presentations? See how others have done it! Legendary presentations coach Jerry Weissman shares powerful examples from the media, sports,...

Trading on Corporate Earnings News: Profiting from Targeted, Short-Term Options Positions

by John Shon & Ping Zhou

This is the eBook version of the printed book.Profit from earnings announcements, by taking targeted, short-term option positions explicitly timed to exploit them! Based on rigorous research and huge data sets,...

Bible of Options Strategies, The: The Definitive Guide for Practical Trading Strategies

by Guy Cohen

This is the eBook version of the printed book.

Pick the right options strategies...implement them step-by-step...maximize your profits!

Introducing today's first and only comprehensive reference to contemporary...

Options for the Beginner and Beyond: Unlock the Opportunities and Minimize the Risks

by W. Edward Olmstead

This is the eBook version of the printed book.

Brief, carefully paced lessons on options and trading strategies using verbal definitions and many trading examples for clarification. Each lesson builds on the...

Introduction to Trading and Investing with Options (Collection)

by Guy Cohen, W. Edward Olmstead & Michael C. Thomsett

A brand new collection of essential insights for your business and career from world-renowned experts...now in a convenient e-format, at a great price!

Your complete three-book options library: up-to-date techniques,...

Identity: Your Passport to Success

by Stedman Graham

This is the eBook version of the printed book.

Features a foreword by John Maxwell and afterword from Steven R. Covey.

Have you ever thought about the connection between knowing who you are and success?...

Essential Rules from Richard Templar (Collection)

by Richard Templar

Richard Templar’s legendary collection of insights for becoming more effective, more successful, and happier… now in a convenient e-format, at a great price!

Discover the simple, easy-to-follow rules...

ETF Trading and Investing Strategies (Collection)

by Tom Lydon, Leslie N. Masonson & Marvin N. Appel

A brand new collection of state-of-the-art insights into trading and investing...now in a convenient e-format, at a great price!

Breakthrough ETF trading and investing strategies: 3 eBooks packed with techniques...

Reengineering Health Care : A Manifesto for Radically Rethinking Health Care Delivery

by Jim Champy & Dr. Harry Greenspun

In their legendary book, Reengineering the Corporation, Jim Champy and Michael Hammer introduced businesspeople to the enormous power of a revolutionary methodology called reengineering. Using reengineering,...

New Players in Life Science Innovation, The: Best Practices in R&D from Around the World

by Tomasz Mroczkowski

This is the eBook version of the printed book.In The New Players in Life Science Innovation, Tomasz Mroczkowski explains how emerging economies and companies are rapidly achieving leadership in the global biosciences...

Making Sense of People: Decoding the Mysteries of Personality

by Samuel Barondes

This is the eBook version of the printed book.Leading neuroscientist Samuel Barondes shares scientific frameworks and tools for improving your intuitions about people, and sizing them up more consciously, systematically,...

Evolution: A View from the 21st Century

by James A. Shapiro

This is the eBook version of the printed book.James A. Shapiro's Evolution: A View from the 21st Century proposes an important new paradigm for understanding biological evolution. Shapiro demonstrates why traditional...

Innovative Business Solutions based on Design Strategy (Collection)

by Luke Williams, Deepa Prahalad & Robert Brunner

A brand new collection of state-of-the-art insights into business innovation and design strategy from world-renowned experts...now in a convenient e-format, at a great price!

3 extraordinary eBooks help you...

Other Side of Wall Street, The: In Business It Pays to Be an Animal, In Life It Pays to Be Yourself

by Todd A. Harrison

This is the eBook version of the printed book.Minyanville.com founder and former hedge fund honcho Todd Harrison shares amazing untold stories from Wall Street’s hidden side.From the adrenaline rush of trading...

Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution

by Monique Reece

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Your Hands-On Guide for Creating Continuous, Profitable Growth!

Use...

Powering the Future: A Scientist's Guide to Energy Independence

by Daniel B. Botkin

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

The future of civilization depends upon the continuous availability...