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Brand Risk: Adding Risk Literacy to Brand Management

by David Abrahams

Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical...


Saving Dinner the Low-Carb Way: Healthy Menus, Recipes, and the Shopping Lists That Will Keep the Whole Family at the Dinner Table

by Leanne Ely

Leanne Ely doesn’t actually cook dinner for your family. It just feels that way.

Certified nutritionist Leanne Ely loves delicious food and is dedicated to enticing today’s busy families back to the dinner...


Talent Assessment: A New Strategy for Talent Management

by Tony Davis, Maggie Cutt & Neil Flynn

Talented and ambitious people will only stay with their current employer if they are offered positive development, motivation and nurturing. Talent Assessment demonstrates how to manage the needs of these individual...


Design for Sustainability: A Practical Approach

by Tracy Bhamra & Vicky Lofthouse

In this book, the authors answer the questions: What is sustainable product development and why is it important? What are the main drivers of sustainable product development? They explain how design can help...


The Relationship-Driven Supply Chain: Creating a Culture of Collaboration Throughout the Chain

by Stuart Emmett & Barry Crocker

Stuart Emmett and Barry Crocker's book shows how a relationship-based approach to supply chain management can transform business; and then explains how to organise your business internally for effective supply...


Usability Success Stories: How Organizations Improve by Making Easier-To-Use Software and Web Sites

by Paul Sherman

Companies that make hard-to-use products incur higher support costs, spend more on rework, and have less satisfied customers. These outcomes can be avoided by applying the techniques of usability engineering...


Commercial Due Diligence: The Key to Understanding Value in an Acquisition

by Peter Howson

Commercial Due Diligence is written by someone with over 25 years' experience of practical strategic analysis who nonetheless has a strong academic grounding. Here is a book that deals with the essentials of...


Outsourcing Clinical Development: Strategies for Working with Cros and Other Partners

by Jane E. Winter & Jane Baguley

The pharmaceutical outsourcing function is as complex and as influential a process as the clinical trials themselves. Outsourcing Clinical Development, with a powerful mix of perceptive insight from leading...


Systems Leadership: Creating Positive Organisations

by Ian MacDonald, Catherine Burke & Karl Stewart

A positive organisation is created by the hard work of leaders and members and is influenced by the way the organisation is designed, especially its systems. All this needs to be based on an understanding of...


Risk-Based Auditing

by Phil Griffiths

With the role of internal audit changing, Risk-Based Auditing explains the concepts and practice behind a risk-based approach to auditing. It explores the new environment in both the Private and Public sectors...


How to Measure and Manage Your Corporate Reputation

by Terry Hannington

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't...


Handbook of Corporate University Development: Managing Strategic Learning Initiatives in Public and Private Domains

by Rob Paton, Geoff Peters & John Storey

The emphasis on corporate universities has been a driving force in moving companies beyond a restricted approach to training, to a central vision for learning within the organization. However, there have been...


Communicating Health Risks to the Public: A Global Perspective

by Dawn Hillier

This book reviews current health risk communication strategies, and describes the techniques, including drama, storytelling and scenarios that are used to identify and prioritise key communication issues, and...


Buying Information Systems: Selecting, Implementing and Assessing Off-The-Shelf Systems

by David James

Most organisations purchase off-the-shelf computer-based systems to help them perform their day-to-day business activities. Sadly, many of the purchases fail to live up to expectations. This book provides a...


Just-In-Time Logistics

by Kee-hung Lai & T.C.E. Cheng

Just-in-Time Logistics extends the JIT concept in manufacturing to business logistics, an area that has been observed to account for more than 30 per cent of sales revenue for some firms. It gives you an overview...


The Contract Scorecard: Successful Outsourcing by Design

by Sara Cullen

An upfront investment in your contracts, from a commercial rather than legal perspective is probably the single most influential activity you can undertake; one that will ensure your outsourcing relationships...


Enforcing Intellectual Property Rights: A Concise Guide for Businesses, Innovative and Creative Individuals

by Jane Lambert

The development of a global 'knowledge economy' has encouraged organizations of all types to focus on the opportunities for, and the threats to, the intellectual property that they hold. The variety of intellectual...


The Changing Public Sector: A Practical Management Guide

by Malcolm Prowle

The continuing process of change in the public sector means that managers and service professionals have had to adopt new ways of working and acquire a wide range of new skills. These managerial skills need...


Hacking the Human: Social Engineering Techniques and Security Countermeasures

by Ian Mann

Ian Mann's Hacking the Human highlights the main sources of risk from social engineering and draws on psychological models to explain the basis for human vulnerabilities. Offering more than a simple checklist...


Hoshin Kanri: The Strategic Approach to Continuous Improvement

by David Hutchins

Hoshin Kanri is not the next big thing in quality, it is a strategic approach to continuous improvement that provides a context for ongoing initiatives such as Six Sigma and Lean Manufacturing. David Hutchins'...