FT Press

Your Brand Is Not Your Logo: It Is an Experience that Lives in Your Customer's Gut

by Robert Brunner, Stewart Emery & Russ Hall

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Lessons from the legendary Harley-Davidson: build a brand experience...

The Role of Listening in Asking the Right Questions

by Terry J. Fadem

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

This Element is an excerpt from The Art of Asking: Ask Better Questions,...

Tools and Tactics for Operations Managers (Collection)

by Randal Wilson, Arthur V. Hill & Hillel Glazer

A brand new collection of state-of-the-art operations management tools and tactics...3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative eBooks bring together today's most...

Changing Your Mind's Spending Attitudes

by Liz Pulliam Weston

This Element is an excerpt from Easy Money: How to Simplify Your Finances and Get What You Want Out of Life (9780132383837) by Liz Pulliam Weston. Available in print and digital formats.

De-stressing money:...

Distribution: A Short Guide to Getting Your New Product or Invention to Customers

by Phil Baker

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

This Element is an excerpt from From Concept to Consumer: How to Turn...

Twitter 101: Everything You Need to Know about Twitter Marketing

by Lauren Dugan

Use Twitter to turbocharge your brand and business, engage users, connect with your industry, capture indispensable customer/prospect data, and build word-of-mouth that translates directly into sales! Twitter...

So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap

by Edward D. Hess & Charles F. Goetz

Build the Successful Company You’ve Always Wanted to Own!

• Avoid the 8 disastrous operational mistakes that kill new businesses
• Walk step-by-step through the entire process of building a winning business
• Master...

How to Feel Rich

by Farnoosh Torabi

This Element is an excerpt from Psych Yourself Rich: Get the Mindset and Discipline You Need to Build Your Financial Life (9780137079278) by Farnoosh Torabi. Available in print and digital formats.

Feeling rich:...

Mastering Market Timing: Using the Works of L.M. Lowry and R.D. Wyckoff to Identify Key Market Turning Points

by Richard A. Dickson & Tracy L. Knudsen

This is the eBook version of the printed book.Combine the powerful, long-proven methods of Richard D. Wyckoff with the analyis of Lowry Research to optimize all your investing decisions! Renowned technical analysts...

3 R's of Leadership, The: Risk, Responsibility, and Reliability

by Jon M. Huntsman

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

How to make sure virtually all your conversations and meetings achieve...

Social Networking for Promoting YOU as a Brand

by Brian Solis & Deirdre Breakenridge

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

You're the brand. Learn how to use social media to promote your brand...

Four Ways You Can Start Your Own Business

by Bruce Barringer

This Element is an excerpt from The Truth About Starting a Business (9780137144501) by Bruce Barringer. Available in print and digital formats.

Choose the best way for you to go into business because you have...

PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results

by Deirdre Breakenridge

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Use advanced “PR 2.0” social media techniques in ways that build...

Rules of Life, Expanded Edition, The: A Personal Code for Living a Better, Happier, More Successful Life

by Richard Templar

Some people seem more contented, fulfilled, enthusiastic about life... just plain happier. Is it genes? Money? No. It’s the choices they make, how they behave, every single day. Now, Richard Templar brings...

Getting the Money to Start Your Own Business

by Bruce Barringer

This Element is an excerpt from The Truth About Starting a Business (9780137144501) by Bruce R. Barringer. Available in print and digital formats.

Minimizing the cost of launching your business--and then finding...

9 Rules for Successful Crowdsourcing

by Libert Barry & Spector Jon

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

This Element is an excerpt from We Are Smarter Than Me: How to Unleash...

Embrace the Entrepreneurial Spirit and Live the Rich Life

by Farnoosh Torabi

This Element is an excerpt from Psych Yourself Rich: Get the Mindset and Discipline You Need to Build Your Financial Life (9780137079278) by Farnoosh Torabi. Available in print and digital formats.

Powerful...

Thinking of Blogging?: Some Basic Ideas About Getting Started Effectively

by Natalie Canavor & Claire Meirowitz

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

This Element is an excerpt from The Truth About the New Rules of Business...

Curious Folks Ask 1 & 2 (Bundle)

by Sherry Seethaler

This is the eBook version of the printed book.Why do lizards do pushups? What if the Earth’s magnetic field reverses? How do stars die?  What causes goose bumps, earwax, dandruff, headaches? Whether it’s...

Guidelines for Options and Stock Selection

by Michael C. Thomsett

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Why options traders need to analyze stocks--and how to do it effectively....