Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences

Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences

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67,925 words (≈ about 5 hours)

This text is an introduction to the future of mass media and mass communications – cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion… (more)

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Book Details  


Language: English

Written in: 2010

Published: 2010-05-08

Word count: 67,925 words (≈ about 5 hours)

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