Word of mouth is the only thing that can make a book really successful. Until recently, this required “pull”—connections with powerful allies in the publishing food chain. Today, creative writers can connect with readers directly. The only requirements are a link to the Internet and the will to plug in.
-- Get massive exposure for your book, no special computer skills needed -- trade published or self published, fiction or nonfiction
-- Discover why authors fail with paid advertising, pay-per-click, fee-based reviews, and "bestseller" campaigns
-- Blog to connect with readers, driving them to Amazon and bookstores
-- Boost your visibility with Google, use MySpace for viral marketing
-- Ignite word of mouth with Web social networks
-- Capitalize on peer content and "amateur" book reviews
Here's what the experts say about this book:
"A wealth of ideas for making your book stand out, including many techniques for Internet buzz you won't find elsewhere."
-- Jane Corn, Amazon.com Top Reviewer
"I spent two years building up skills to market my books Earthcore and Ancestor online, and I can tell you right now that Plug Your Book would have saved me MONTHS of time. I bought this book just to make sure I wasn't missing anything, but it blew me away."
-- Scott Sigler, # 1 bestselling author
"An amazingly rich collection of cutting-edge promotional tactics and strategies. Makes most other books about online publicity look sickly."
-- Aaron Shepard, author: Aiming at Amazon
"...The one book every author needs to read. I don't care if you're writing a computer book, a science fiction novel or the next great self-help guide, you need to get copy of Steve Weber's Plug Your Book!"
- Joe Wikert, executive publisher, John Wiley & Sons
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