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Yoga in a Pill: The Marketing, Use, and Regulation of Pharmaceutical Drugs, Cigarettes, and Food

by Rodney Ohebsion

Drug companies want you to use as many pills as possible. Restaurants and food manufacturers want you to eat as much of their food as possible. They see the world from the perspective of "How can we sell people...

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Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking

by Steve Weber

Word of mouth is the only thing that can make a book really successful. Until recently, this required “pull”—connections with powerful allies in the publishing food chain. Today, creative writers can connect...

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