Marketing and Finance

Marketing and Finance

for $ 55.00 , or download a preview

55.0 Marketing and Finance

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing… (more)

Book Details  

Publisher: Wiley (August 12, 2013)

Format: EPUB

Page count: 280 pages

File size: 7 MB

Protection: DRM

Language: English

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