A Dictionary of Marketing

A Dictionary of Marketing

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A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital… (more)

Book Details  

Publisher: OUP Oxford (April 28, 2016)

Collection: Oxford Quick Reference

Format: EPUB

Page count: 464 pages

Protection: DRM

Language: English

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