Marketing 5.0

Marketing 5.0

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Rediscover the fundamentals of marketing from the best in the business 

In Marketing 5.0, the celebrated promoter of the ?Four P?s of Marketing,? Philip Kotler, explains how marketers can use technology to address customers? needs and make a difference in the world. 

In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological… (more)


Book Details  


Publisher: Wiley (January 21, 2021)

Format: EPUB

Page count: 224 pages

File size: 11 MB

Protection: DRM

Language: English


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