Digital Marketing Management, Second Edition

Digital Marketing Management, Second Edition

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17.99 Digital Marketing Management, Second Edition https://covers.feedbooks.net/item/4067606.jpg?t=1619676779 https://www.feedbooks.com/item/4067606/digital-marketing-management-second-edition?utm_medium=uwishlist&utm_source=amazon

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing.

Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your web and mobile sites so that they can be found in search. Then use the delivery platforms of digital content,… (more)


Book Details  


Publisher: Business Expert Press (September 23, 2020)

Collection: ISSN

Format: EPUB

Page count: 188 pages

File size: 6 MB

Protection: Drm+lcp

Language: English


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