Customer Relationship Management

Customer Relationship Management

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CRM first entered the business vocabulary in the early 90?s; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM?s strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit.

This was accentuated by the academic community stepping up their interest… (more)


Book Details  


Publisher: Business Expert Press (March 08, 2021)

Collection: ISSN

Format: EPUB

Page count: 212 pages

File size: 4 MB

Protection: Drm+lcp

Language: English


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