The third and last section is about public relations and how it applies to your company’s marketing strategies. Many people mistakenly think that public relations is about buying up advertising space and throwing out catchy slogans and jingles to create a public stir. It is more about organizational effectiveness, solid management, and continually improving your company so that people are able to see its best face and trust it.
The unfair advantage will show you:
- The critical role branding your auto dealership plays in your long-term success
- Why humanizing your dealership can make all the difference (and how to do it)
- The key area most dealerships are virtually ignoring (to the detriment of their long-term growth)
- How to develop a solid, effective, scalable marketing strategy that will take your dealership to the next level
- The reasons most dealerships fail to implement a successful marketing plan (so you can avoid them)
This book will provide you with absolutely everything you need to become profitable in digital marketing. The following introduction and tutorial will answer most, if not all of your questions regarding how internet marketing works and how you can utilize it to your benefit. So learn as much as you can, get out there, and start making money!