Please note: This is a companion version & not the original book.
Sample Book Insights:
#1 The change in investment is not primarily about information technology. It is about the rise of intangible investment, in ideas, knowledge, aesthetic content, software, brands, and networks and relationships.
#2 Gyms are a great example of how the intangible economy is changing the way businesses operate. In 2017, a gym’s assets can be touched and seen, while in 1977, many of the business’s assets could not be touched.
#3 The gym also has a second business, Bodypump, which is a type of exercise called high-intensity interval training. It is designed and owned by the company that runs the gym, Les Mills International. They have 130,000 instructors worldwide who teach their programs.
#4 The gym industry has changed in two different ways. The part that looks similar to how it did in the 1970s has become infused with systems, processes, relationships, and software. This is not so much innovation, but innervation.