Next book from an author with a proven track record: Ford's previous book, Fire Islands: Recipes from Indonesia (Apollo Publishers, 11/2019), has net 3,700 copies to-date, has more than 330 Amazon reviews with 82 percent of reviewers rating it 5 out of 5 stars, and continues to sell regularly. Her first book, Samarkand: Recipes & Stories From Central Asia and the Caucasus, has scanned 5,000 copies.
Gorgeous package: The Nutmeg Trail is a spectacular oversize four-color volume with original art and illustrations throughout, and spot UV on the cover and spine.
Perfect Mother’s Day gift! The Nutmeg Trail will release in time for Mother’s Day and is a perfect high-end gift book for all mothers who love to cook. It will be widely pitched for gift roundups.
Award-winning author: Ford's book Fire Islands won two Gourmand World Cookbook awards, the Best International or Regional Cookbook award at the 2020 Guild of Food Writers Awards, and the Food and Drink Book of the Year award at the 2020 Edward Stanford Travel Writing Awards, and she has won a host of awards for her first book as well. The Nutmeg Trail, also a high-quality package, is primed to be an award-winner too.
Fills a hole in a successful market: Books on spices scan well, but this volume stands out from the others by taking readers on a historical journey and having a fresh, modern, and high-end design.
Highly respected food writer: Eleanor Ford has written for BBC Good Food, House & Garden, Delicious, Olive, Food and Travel, Time Out, The Independent, Traveller, and Wanderlust, and is well-connected in the world of food and bev media. Her contacts will be utilized to assist with promotion.
Booming cookbook market: The cookbook market has boomed over the past two years, while people cook at home to avoid potential Covid exposure. This book helps home chefs take their cuisine to a new level and feel like they’re on an around-the-world journey while safe at home.