Global Consumer Behavior

Global Consumer Behavior

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156.0 Global Consumer Behavior

Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.

The main aim of the book is to enhance the reader?s knowledge ? especially from a multidisciplinary perspective rather than from an individual… (more)

Book Details  

Publisher: Wiley-Iste (February 28, 2013)

Format: EPUB

Page count: 280 pages

File size: 1 MB

Protection: DRM

Language: English

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