Three Threats to Brand Relevance: Strategies That Work

Three Threats to Brand Relevance: Strategies That Work

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"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."—David Aaker

From branding guru David Aaker comes Three Threats to Brand Relevance, a provocative new offering in the Jossey-Bass Short Format series. In Three Threats Aaker reveals that the key to an organization's sustained growth is to learn what it takes to bring "big"… (more)


Book Details  


Publisher: Jossey-Bass (April 02, 2013)

Collection: J-B Short Format Series

Format: EPUB

Page count: 52 pages

Protection: DRM

Language: English


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