Market New Products Successfully

Market New Products Successfully

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115.5 Market New Products Successfully https://covers.feedbooks.net/item/646302.jpg?t=1621517089 https://www.feedbooks.com/item/646302/market-new-products-successfully?utm_medium=uwishlist&utm_source=amazon

Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. Others have used test markets to help gauge opinion before a national rollout, only to have competitors snatch ideas and undermine results. Given the problems with conventional approaches, it's not surprising that… (more)


Book Details  


Publisher: Lexington Books (February 02, 2006)

Format: EPUB

Page count: 368 pages

File size: 3 MB

Protection: DRM

Language: English


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