Washington, D.C. - Introduction Pratique

Washington, D.C. - Introduction Pratique

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This work offers a summary of "BECOMING A CATEGORY OF ONE: How Extraordinary Companies Transcend Commodity and Defy Comparison" by Joe Calloway.

Joe Calloway is a business consultant specializing in branding as well as a public speaker and restaurant owner. He consults with companies in a wide range of industries ranging from newspapers in Sweden, hotels in Great Britain and computer companies in South Africa to world brands like BMW and IBM.

In Becoming a Category… (more)

Book Details  

Publisher: Business Book Summaries (February 14, 2013)

Format: EPUB

File size: 1 MB

Protection: Watermark

Language: English

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