Summary: Invisible Advantage - Jonathan Low and Pam Kalafut

Summary: Invisible Advantage - Jonathan Low and Pam Kalafut

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This work offers a summary of the book ?INVISIBLE ADVANTAGE: How Intangibles Are Driving Business Performance? by Jonathan Low and Pam Kalafut.

Every business will have intangible assets, like customer loyalty, brand equity, and the ability to quickly act on strategy. None of these will show up on financial statements, but they are transforming the commercial landscape and the way people will view your company. Studies have found that about one-third of your company?s… (more)


Book Details  


Publisher: Business Book Summaries (February 14, 2013)

Format: EPUB

Protection: Watermark

Language: English


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