Summary: Seizing the White Space

Summary: Seizing the White Space

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The must-read summary of Mark W. Johnson's book: "Seizing the White Space: Business Model Innovation for Growth and Renewal".

This complete summary of the ideas from Mark W. Johnson's book "Seizing the White Space" shows that businesses that are successful in the long term are adept at negotiating "white space" - the area outside of their current competencies and core activity. In his book, the author explains that every business can expand into new commerce by crafting… (more)