Summary: Professional Services Marketing

Summary: Professional Services Marketing

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5.99 Summary: Professional Services Marketing https://covers.feedbooks.net/item/949602.jpg?t=1533914655 https://www.feedbooks.com/item/949602/summary-professional-services-marketing?utm_medium=uwishlist&utm_source=amazon

The must-read summary of Mike Schultz and John Doerr's book: "Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success".

This complete summary of the ideas from Mike Schultz and John Doerr's book "Professional Services Marketing" states that, at one time, professional services firms could grow steadily on the strength of repeat business and client referrals alone. However,… (more)