Summary: The Change Function

Summary: The Change Function

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The must-read summary of Pip Coburn's book: "The Change Function: Why Some Technologies Take Off and Others Crash and Burn".

This complete summary of the ideas from Pip Coburn's book "The Change Function" shows how launching new technology is a high-stake business: failure is expensive and success lucrative. Often failure or success is not predicated on the technology itself, but on whether its developers are supplier-centric or user-centric. In his book, the author… (more)