Summary: The Power of Why

Summary: The Power of Why

for $ 5.99

5.99 Summary: The Power of Why https://covers.feedbooks.net/item/975547.jpg?t=1533925315 https://www.feedbooks.com/item/975547/summary-the-power-of-why?utm_medium=uwishlist&utm_source=amazon

The must-read summary of C. Richard Weylman's book: "The Power of Why: Breaking Out in a Competitive Marketplace".

This complete summary of the ideas from C. Richard Weylman's book "The Power of Why" shows that the conventional approach to selling was developing a Unique Selling Proposition. In this book, the author suggests that a better idea would be to develop a Unique Value Promise instead, which articulates the value, personal benefits and the clear outcomes… (more)