Summary: The Attention Economy

Summary: The Attention Economy

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The must-read summary of Thomas Davenport and John Beck's book: "The Attention Economy: Understanding the New Currency of Business".

This complete summary of the ideas from Thomas Davenport and John Beck's book "The Attention Economy" shows that the scarcest resource for businesses today is not capital, talent or ideas; it is attention. Consumers can only absorb so much information, or choose between so many products. It?s also an issue within the workplace; there… (more)