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Branded Supply Chain

by Stefania Saviolo & Gianmario Borney

The topic of this book is new and innovative, as it merges two different and usually separated domains – the brand and the supply chain. Why is it relevant to propose a new perspective merging these two domains?...


Go Luck Yourself

by Andy Nairn

Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story – and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains...


You Are The Brand

by Mike Kim & Todd Herman

Yes, It’s Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Need to Realize — YOU ARE THE BRAND.

It’s no secret that more people than ever before are building...


Brand You Economics

by Arnt Eriksen

Whether it is Facebook, Instagram, Google, YouTube, email marketing, or a tactical channel to boost traffic and sales, more companies want to take shortcuts to boost their brand. These methods can pay off, but...


The Whole Marketer

by Abigail Dixon

As marketing roles have continued to expand, marketers at any level are feeling un-der increasing pressure to deliver as individuals and teams. This thought-provoking book argues now is the time to take stock...


Branding Bud

by David Paleschuck

Never before has a book been compiled on cannabis brands and the consumers they appeal to. Once an underground commodity, with legalization in more and more states and countries, cannabis is now marketed under...


Sticky Customer Service

by Peter Lyle DeHaan

Do you lose customers about as fast as you gain them?

 

It doesn’t have to be that way.

 

Customer service isn’t a once-and-done effort. It takes ongoing work to truly meet your customers’ expectations....


What Your Customer Wants and Can’t Tell You

by Melina Palmer

At the end of 2019, Bloomberg named “behavioral scientist” as the top job for the next decade. Corporations around the world are hiring in this category and looking for ways to incorporate behavioral economics...


Business Research Dissertation the Factors Which Influence the Purchase Intention on Bubble Milk Tea Perceived by Youth in Selective Bubble Milk Tea Branches in Kuching, Sarawak, Malaysia

by Mychell

Modern society’s lifestyle is largely changing due to the economic and cultural globalisation that affects the homogeneous imagery of culture that results in the uniformity of taste, consumption, lifestyle,...


Marketing Mess to Brand Success

by Scott Jeffrey Miller

Marketing Manager’s Guide to Successful Brand Marketing

“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing...


Divining Desire

by Liza Featherstone

Over the course of the last century, the focus group has become an increasingly vital part of the way companies and politicians sell their products and policies. Few areas of life, from salad dressing to health...


The Digital Frontier

by Ajay Sohoni

Discover how to move forward with your own company?s digital transformation with this accessible new resource from a global leader in his field

 In The Digital Frontier, experienced executive and distinguished...


The Conversion Equation

by PhD Terri Levine

The Conversion Equation is a no-nonsense guide for business owners to ensure their business gets more prospects, closes more sales, and makes more money immediately.

Times have moved on, yet businesses haven?t...


Scientific Advertising with My Life in Advertising

by Claude C. Hopkins & Dr. Robert C. Worstell

“Scientific Advertising” is still regarded as one of the great classics in advertising. This book was originally written in 1923 and is considered by many to be the greatest book on advertising ever written....


Humanizing B2B

by Paul Cash & James Trezona

There’s a new truth in B2B marketing: if you want to move products, you need to move minds.

 Most companies suffer from a delusion, and it’s this: that buyers always make decisions in a rational, logical,...


Resurrecting Retail

by Doug Stephens

Few crises in modern history have so completely disrupted every aspect of daily life as has the Covid-19 pandemic. What began as a small medical ripple in Wuhan, China, a city many of us had never heard of,...


Resurrecting Retail

by Doug Stephens

Few crises in modern history have so completely disrupted every aspect of daily life as has the Covid-19 pandemic. What began as a small medical ripple in Wuhan, China, a city many of us had never heard of,...


Your Story, Well Told

by Corey Rosen & Patrick Combs

So You?ve Got a Story to Sell

?Corey Rosen's book is a great resource. I know I will return to it again and again for ideas, inspiration, and entertainment.? ?Samantha Harris, cohost of Dancing with the Stars and Entertainment...


Connecting with Clients

by Paul Cowan

CLIENT RELATIONSHIPS Finding some clients difficult to understand? Confused when they say one thing but mean another? Need better, more useful feedback? Sometimes feel on the back-foot? Have trouble managing...


The Nonprofit Marketing Guide

by Kivi Leroux Miller

Part real-world survival guide and part nitty-gritty how-to handbook, The Nonprofit Marketing Guide will show you how to hack through the bewildering jungle of marketing options and miles-long to-do lists to...