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The Brand Who Cried Wolf: Deliver on Your Company's Promise and Create Customers for Life

by Scott Deming

Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve...

The illustrator's survival guide - 2nd Edition

by Amélia Giroux-Gagné & Nicolas Trost

The illustrator?s survival guide - 2nd edition ?Since its inception in 1983, Illustration Québec (Québec Association of Illustrators) has developed numerous promotional tools for illustrators. It has also...

Victor & Al and the strange meeting - The TV commercial

by Maria Elena Paladini

Our friends, Victor and Al have returned with a new adventure involving TV cameras and flashlights. Guided by their lovely new friend, they discover the secrets of making a TV commercial. Let’s go with them...

The Ultimate Guide to Music Publicity

by Ariel Hyatt

The Ultimate Guide to Music Publicity, Proven Strategies For Getting Featured In Blogs, Playlists, & Traditional Media breaks down everything you need to know to master an effective and well rounded communication...

Branding Bud

by David Paleschuck

Never before has a book been compiled on cannabis brands and the consumers they appeal to. Once an underground commodity, with legalization in more and more states and countries, cannabis is now marketed under...

Building Brand Communities

by Carrie Melissa Jones & Charles Vogl

An authentic brand community is more than just people buying your product or working alongside one another. This book articulates the critical roles of mutual concern, common values, and shared experiences in...

This Note's For You

by David Allan

This Note’s For You talks of the people who created the campaigns with the songs we remember the most.

From Coca-Cola to Chrysler, this book takes the reader behind the curtain of some of the best popular music...

Picture Your Profit

by Pam Reid

Picture Your Profit helps managers catapult their business forward in ways they have never thought possible.

Picture Your Profit shows managers how to create and increase awareness about their company?s products...

The Digital Frontier

by Ajay Sohoni

Discover how to move forward with your own company?s digital transformation with this accessible new resource from a global leader in his field

 In The Digital Frontier, experienced executive and distinguished...

Ecommerce Income Mastery Training Guide

by Hillary Scholl

Global retail e-commerce sales are expected to reach $4.8 trillion by 2021!

Ecommerce is expanding in every direction and becoming a more integral part of the consumer experience worldwide.

Ecommerce sales currently...

TikTok Marketing Made Easy

by Hillary Scholl

TikTok Marketing Made Easy

Reaching out easily to scattered audience & boost sales and profits

TikTok Marketing has become the best technique for marketers to make the most from their advertising efforts, and...

Instant Profits Guide to Video Stories Marketing Success

by Hillary Scholl

You Can Drive Brand Awareness, Grow Traffic & Increase Sales with  Video Stories Marketing  

Image and video marketing has never been more important. Video marketing is known to increase revenue by 49%....

Pinterest Profit Secrets 2020 Training Guide

by Laura Maya

With 250 million monthly users, Pinterest may not be a social media behemoth like Facebook, but it's an important social platform with deep penetration in valuable demographics. Pinterest also drives people...

The Four Day Creative Brief

by Yadira Santana-Dowling

The Four Day Creative Brief is a practical guide to writing a creative brief - the document used as a spring board to advertising campaigns and any communication geared to the masses. It walks the reader step...

Instant Profits Guide On Affiliate Marketing Tips to Clickbank Success

by Hillary Scholl

Affiliate marketing programs has never been as popular before as it is today. Why? There can be a number of reasons.

Today, both the merchants and the affiliates can see clearly that affiliate marketing can work...

Instagram Follower Magnet Training Guide

by Dwayne Anderson

Instagram is the third most popular social media network, following only Facebook (over 2 billion monthly active users) and YouTube (1.9 billion monthly active users). With 1 billion users accessing the platform...

Grow Your Business Fast With Top Online Directories

by Raymond Wayne

Grow Your Business Fast With Top Online Directories

More and more smart businesses today are using online directories to their benefit. If you run a small business then odds are you spend a great deal of your...

Get Started With Webinar

by Hillary Scholl

Webinars are a great way to help nurture your audience using it as a vehicle to educate your audience.

You may have heard that webinars are some of the most effective ways to connect with an audience. After all,...

Disinformation and You

by Marie D. Jones

They provoke you with anger because fear-filled people are easier to manipulate. The tricks, tools and tactics used to influence you and your loved ones—along with the history of propaganda—explained and...

Scientific Advertising with My Life in Advertising

by Claude C. Hopkins & Dr. Robert C. Worstell

“Scientific Advertising” is still regarded as one of the great classics in advertising. This book was originally written in 1923 and is considered by many to be the greatest book on advertising ever written....