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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

by Joe Vitale

Discover the secrets of written persuasion!

"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then...


Getting Comfortable with Direct Selling

by Tom Hopkins

The most powerful desire of human beings is the desire to be comfortable. Other strong desires include security, achievement, recognition, money, and love but they all boil down to the fact that people want...


Giovanni Pintori. The Stark Tension between Flair and Discretion.

by Massimiliano Musina

Giovanni Pintori (Tresnuraghes 1912–Milan 1999) was one of the best-known, widely admired and respected Italian designers worldwide. The winner of sought-after international awards, he designed impressive...


Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

by Mark Jeffery

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION

How organizations can deliver significant performance gains through strategic investment in marketing

In the new era of tight marketing...


Everything to know... Business is digital

by Fahim Benchouk, Alexandre Michelin, Martin Pasquier & Emmanuel Fraysse

Digitization as a sustainable advantage in a connected world

We live in dynamic and turbulent times. Digital is everywhere and no sector has been spared – the market

of cultural goods, media as well as industry...


Market New Products Successfully

by Kevin J. Clancy, Peter C. Krieg & Marianne McGarry Wolf

Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended...


Cause a Disturbance

by Ken Tencer & John Paulo Cardoso

If you can slice a melon or make a right-hand turn, you can be a breakthrough innovator. The title of this book, Cause a Disturbance, says it all, and it most assuredly will cause a disturbance in the way you...


The Way of the Warrior in Business

by Donald Hendon & Philip Kotler

The Way of the Warrior in Business shows you how to become a guerrilla marketing expert: you'll learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the U.S. Army, and others to attack...


Marketing Trends (english version)

by Pedro BARBOSA

Writing a book is one of the biggest learning processes that I have experienced.

I learned at every stage, with every person that I interacted with and with each hand that wrote Marketing Trends with me. Even...


Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Succe

by Mike Schultz, John E. Doerr & Lee Frederiksen

A proven approach to revenue-generating marketing and client development

Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional...


Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work

by Eric Baron

Sales teams have the potential to do great work.

Most sales teams do not devote enough energy to meeting dynamics and process awareness.  The skills related to this are critical components of effective teamwork,...


Marketing and experiential consumption

by Claire Roederer

Dimensions of experience as a key to successful experiential strategies

First discussed in the seminal articles by Holbrook and Hirschman, the experiential approach attempts to understand individuals’ reactions...


Three Threats to Brand Relevance: Strategies That Work

by David A. Aaker

"Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."?David Aaker...


Built-In Social: Essential Social Marketing Practices for Every Small Business

by Jeff Korhan

How to redesign your business for social relevance and profitable success

Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating...


Whiteboard Selling: Empowering Sales Through Visuals

by Corey Sommers & David Jenkins

Create compelling whiteboard presentations to engage your customers and win their business

Whiteboard Selling offers a step-by-step approach to transforming your message and selling style by using powerful visual...


The Marketing of Technology Intensive Products and Services: Driving Innovations for Non-Marketers

by Patrick Corsi & Mike Dulieu

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching...


Global Consumer Behavior

by Chantal Ammi

Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization...


Be Your Own Brand

by David McNally & Karl Speak

NEW EDITION, REVISED AND UPDATED In this second edition of their classic book on personal brand David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image....


From Striving to Thriving

by Cliff Walker

Direct-to-consumer marketing, or as we know it, network marketing, is known to be one of the best business models available, and certainly the best model for those looking to start a business with low risk and...


Brand You Economics

by Arnt Eriksen

Whether it is Facebook, Instagram, Google, YouTube, email marketing, or a tactical channel to boost traffic and sales, more companies want to take shortcuts to boost their brand. These methods can pay off, but...