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Market New Products Successfully

by Kevin J. Clancy, Peter C. Krieg & Marianne McGarry Wolf

Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended...

Marketing and experiential consumption

by Claire Roederer

Dimensions of experience as a key to successful experiential strategies

First discussed in the seminal articles by Holbrook and Hirschman, the experiential approach attempts to understand individuals’ reactions...

The Consumer Insights Handbook

by Danielle Sarver Coombs

At its core, consumer insights research is fun. Fast-paced, creative, and exciting, working in this field means constant interaction and engagement with people, concepts, and ideas. Consumer insights researchers...

Wonder Women

by Katy Mousinho & Giles Lury

Every marketer knows the stories of Lord Lever, Charles Revson and Steve Jobs, has probably read Al Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What?s interesting about these ?Masters...

Mastering Digital Marketing for Starters:

by Alvin Aw

Digital marketing, also called internet marketing, is simply marketing through the internet. It involves using the web to promote a product or service. It mainly uses electronic devices?such as desktop computers,...

The Business Design Cube

by Rajagopal

This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best...

Digital Marketing Management, Second Edition

by Debra Zahay

This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing.

Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy...

Hello, My Name Is Awesome

by Alexandra Watkins

The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names...

99 Marketing Mistakes

by Kenyon Blunt

Why do you need 99 Marketing Mistakes? 99 Marketing Mistakes is not another "how-to" book on digital marketing. It's born from from actual marketing mistakes that happen to small business owners. As we know,...

How to Get Away with Murder in Marketing: Forensic Marketing

by D. Anthony Miles

This is a must-have book for marketing professionals, business professionals, consultants, and MBA students. This book provides a comprehensive introduction to forensic marketing.

D. Anthony Miles, CEO and founder...

Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands

by Wilson Ozuem

This book provides a contemporary theoretical insight into the fashion and luxury industry, addressing potential gray areas within the literature. The authors analyze the luxury and fashion industry using multiple...

Architecting Experience

by Scot R Wheeler

This second edition of Architecting Experience offers actionable insights into the practice of conversion science; the methodological application of strategy, measurement and analysis in pursuit of transactions...

Summary of Sell Like Crazy

by Alexander Cooper

Summary of Sell Like Crazy

If you are passionate about the sales and marketing world, perhaps you have already met a customer who is difficult to please when it comes to presenting your product or offering your...

Launch Checklist

by Ventrive Publishing

This book shows the opportunity to start stepping up the gear discover the possibility on how you can actually make massive profits and achieve massive breakthrough in your online career using and implementing...

Facebook Advertising 2020: How to Dominate Your Industry With Facebook Ads

by Armani Murphy

Have you ever wanted to grow your business using Facebook ads? Struggling with understanding Facebook’s ad platform and even where to start? Are you ready to discover what it takes to get noticed on Facebook...

Easy Quora Marketing For Entrepreneurs

by Laura Maya

Quora Marketing has become the best technique for marketers to make the most from their advertising efforts, and if not given adequate importance to, it can prove a  miss  for your business. Not only does ...

5 Estrategias Para Ganar y Mantener a Grandes Clientes

by Hope Etim

¿Alguna vez te has sentido ansioso o inarticulado cuando hablas con

una perspectiva? Te das cuenta de que el momento de la verdad está sobre ti. . . es tiempo de

reclutar esta nueva perspectiva, pero ¿cómo?...

5 Stratégies Pour Gagner et Garder de Grands Clients

by Hope Etim

Vous êtes-vous déjà senti anxieux ou inarticulé en parlant à

une perspective? Vous réalisez que le moment de vérité est sur vous. . . il est temps de

recruter cette nouvelle perspective - mais comment?...

5 Strategieë Om Groot Klant te Wen en te Hou

by Hope Etim

Het u al ooit angstig gevoel of onvoldoende gevoel as u met hom praat?

'n vooruitsig? U besef die oomblik van waarheid is op u. . . dit is tyd om

werf hierdie nuwe vooruitsig - maar hoe?

Met die oefen sal hierdie...

5 Strategie per Vincere E Mantenere i Grandi Clienti

by Hope Etim

Ti sei mai sentito ansioso o inarticolato quando parlavi

una prospettiva? Ti rendi conto che il momento della verità è alle porte. . . è tempo di

reclutare questa nuova prospettiva - ma come?

Con la pratica...