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News Media Innovation Reconsidered

by Maria Luengo & Susana Herrera-Damas

A guide to journalistic ethics for today’s digital technologies

With contributions from an international panel of experts on the topic, News Media Innovation Reconsidered offers a guide for the revitalizing...


Gaspers

by Frank Martin Brehany

In 2016, the author came into contact with passengers who had been overcome by fumes whilst on a flight from the UK to Florida. As he explored what had happened to them, he came to realise that there was a whole...


Report on publishing in Italy in 2012

by Giovanni Peresson, Alessandra Mutti, Lorenza Biava & Elena Vergine

The Italian paper and book publishing scenario in a year of transformations due to lower spending power of households, change in purchasing habits, sales channels (on line libraries, e-book stores) and device...


Lights, Camera, Action

by Amy Scruggs

On-camera insecurities and fears are common for many professionals and can keep them from growing their confidence and their business through the power of the media.

Lights, Camera, Action gives practical advice...


Foxocracy

by Tobin Smith

From a 14-year Fox News contributor, guest anchor, and two-time New York Times bestselling author comes an unprecedented insider's account of the Fox News playbook??the production secrets and manipulation strategies...


The Spotify Play

by Sven Carlsson & Jonas Leijonhufvud

The American edition of the revelatory Swedish book Spotify Untold, the basis of the new Netflix Original series slated for 2022! "Two excellent Swedish journalists recount the historic rise of the company that...


Start Your Own Podcast Business

by The Staff of Entrepreneur Media & Jason R. Rich

TALK YOUR WAY TO SUCCESS

Whether you’re a master storyteller, skilled interviewer, branding genius, or have become passionate about making podcasts, now is the time to go from hobby to full-time business owner....


The Mathematics of Bookselling

by Leonard Shatzkin

The Mathematics of Bookselling is a definitive resource for book retailers looking to maximize margins and profits through the proven pricing and inventory management practices developed by Leonard Shatzkin,...


In Cold Type

by Leonard Shatzkin & Mike Shatzkin

During the nineteen seventies and early eighties, the trade book publishing industry faced financial and philosophical problems of a magnitude unparalleled in its existence. It appeared that without undertaking...


The Family Business

by Keel Hunt & Tim O'Reilly

The first book to tell the story of one of the world’s most influential media businesses, The Family Business draws on more than 70 interviews with company insiders as well as book-industry luminaries to present...


Paper Tiger

by Alide Dasnois & Chris Whitfield

?Johannesburg ? Late on Friday night, Iqbal Survé phoned Mandla Mandela, the ailing statesman?s grandson: ?Tell Madiba, Independent?s coming home,? he said. ?If there?s one thing that will make him get better...


The Choice Factory

by Richard Shotton

Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food...


The Quest for Attention

by Chao Guo & Gregory D. Saxton

Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media ushers in a "noisy" information era that renders it more difficult...


Guerrilla Publicity

by Jay Conrad Levinson, Rick Frishman & Jill Lublin

Guerrilla Publicity provides expert advice for how to use publicity in the 21st Century, including Blogs, Podcasting and Social Networking. It is the PR bible and sets the foundation for practical PR campaigns....


Copywriting Is…

by Andrew Boulton & Giles Edwards

Copywriting is easy. Copywriting is hard. It?s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It?s also the job Andrew Boulton has been doing, writing about, and teaching...


Represented

by Brenna Wynn Greer

In 1948, Moss Kendrix, a former New Deal public relations officer, founded a highly successful, Washington, D.C.-based public relations firm, the flagship client of which was the Coca-Cola Company. As the first...


Ghosting the News

by Sullivan Margaret

"An excellent introduction to the essential problem of our republic. With a wake-up call like this one, we still have a chance." —Timothy Snyder, author of On Tyranny

Ghosting the News tells the most troubling...


The Digital Marketing Landscape

by Jessica Rogers

This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes.

The field of marketing has seen an evolution...


The Jobs To Be Done Playbook

by Jim Kalbach & Michael Schrage

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative....


Creative Blindness (And How To Cure It)

by Dave Trott

Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are. In this entertaining...